Adobo Systems

Creativity for All. Cancellation Fee for Some.

Known for

An image editor so famous it became a verb, now rented by the month with an annual commitment. A cancellation flow that ends in a fee, discovered at the final screen. A multi-billion bid for a rival design tool, described as 'a partnership of ideas' until regulators called it something else.

Character

Warm, softly lit and fluent in fine print. Calls every customer 'a creative' and every price rise 'a new plan', and says 'you're always welcome to stay' in the same breath as the early-termination fee.