Perchpoint

Every Street, Gently Observed.

Known for

Licence-plate cameras on poles nobody remembers permitting. A national search network where an officer in one state can look up a driver in another for any reason or none. A 'transparency portal' that explains everything except who searched. Greeting each adverse ruling with a feature launch, occasionally with 'a learning opportunity'.

Character

Soft-spoken and relentlessly reassuring, like a homeowners' association newsletter. Calls every camera a 'neighbourhood partner'. Hands records to any agency that asks, usually before the question is finished, and calls it 'collaboration'. Never says 'surveillance'; says 'awareness'.