Spamsung

Inspire the World, Create the Future (Firmware Update Pending)

Known for

Making everything from phones to washing machines to the fridge that now shows adverts. A firmware update that left households with spoiled food, filed as 'unexpected thermal journeys'. Bloatware pre-installed on devices you paid for. A remote that needs an account.

Character

Boundless, polished and sure that every object you own is improved by a screen, a login and a sponsored tile. It describes a fridge that locks you out of your own dinner as 'a connected lifestyle moment'. It treats a failed update as a customer-education opportunity.