Testit Motors

Ship It Now. Finish It Later. Drive It Meanwhile.

Known for

Selling a driver-assist mode named as if it were finished, with the warning on page 94 of the manual. Charging thousands upfront for 'self-driving' that is always one update away. Owners as unpaid test pilots on public roads. Software patches that are not recalls, by definition.

Character

Breezy and unbothered, like a software team that has discovered it can push updates to a two-tonne vehicle. Labels every feature 'beta' when it fails and 'revolutionary' when it works. Calls recalls 'over-the-air improvements' and owners 'early testers'.