Booble

Know Everything

Known for

A results page that is mostly ads, now topped by an AI summary that once suggested glue as a pizza topping. A graveyard of cancelled products, each launched as the future. Paying a rival phone maker billions a year to stay the default, then losing an antitrust case over it. Still insisting it is a search company, not an ad company.

Character

Cheerful, campus-casual and certain it is the good guy, a self-image it last checked when its motto was about not being evil. Polite while taking everything. Talks about 'organising the world's information' the way a landlord talks about 'curating tenants'.

Sector

Search, Advertising & AI