Sori

Sorry, I Didn't Catch That. Ask Me Again, Slower, Worse.

Made by Orchard

Known for

Hearing 'call Mum' and offering a nearby hardware shop. Relaunched every year as 'completely rebuilt'. A smarter version advertised on television, then delayed, then the adverts quietly pulled. Answering most questions with 'Here's what I found on the web'.

Character

Unfailingly polite and slightly pained, it apologises more often than it answers. It treats a misheard request as the user's diction problem, and when it finally succeeds it announces the result like a personal best.