Company
Orchard
Think Different (Terms Apply)
- Known for
- A privacy ad campaign, while taking billions a year from Booble to keep it the default search. A 30 percent App Bazaar cut. Chargers that change every few years, sold separately. An AI feature on billboards before it existed, then delayed.
- Character
- Serene, minimalist and certain. Never says 'first', only 'best'. Presents a feature rivals shipped years ago as an invention, and a lawsuit as a misunderstanding about craftsmanship. Its keynotes are filmed like perfume adverts.
- Sector
- Consumer hardware, software ecosystem, services
In the news
ZacBook: You May Touch Me, Provided You Pay Up to $500 More For the Privilege
Orchard's first touchscreen laptop is not a reversal, argues ZacBook, the thin laptop whose screen cable has outlived none of its warranties.
25 Oct 2026
Orchard Proud to Be Trusted With Age Verification, Pleased No One May Sue About It
The device maker says it is delighted to verify every user's age when downloading apps, and equally delighted that parents are blocked from bringing claims for non-compliance.
7 Oct 2026
White House Creates Super Intelligence Force to Study AI Risks, Names Regulation the First Risk Found
The White House has created a Super Intelligence Force to coordinate AI safety. Its chair says the main danger is falling behind, and its charter lists overregulation as a threat to be defeated.
5 Oct 2026
