Instagroan

Share Your Best Life. We'll Show You Better Ones.

Made by Feta

Known for

Internal research on how users feel after scrolling, filed under 'learnings' and never reopened. A 'hide your likes' setting launched as a wellbeing breakthrough and quietly made optional. A feed that shows pregnant users only the worst-case scenarios, as 'relevant content'.

Character

Radiant, filtered and relentlessly encouraging, it greets every user with 'What's on your mind?' and answers with an advert. It treats a dip in mood as a chance to suggest a flattering new filter, and calls the comparison it creates 'inspiration'.