Company
Feta
The New Reality
- Known for
- Copying a rival's disappearing stories, then a rival's short videos, then a rival's whole app. A metaverse that cost tens of billions and got legs in year three. Internal research on its apps' harms, filed under 'learnings' and left there. AI companions for every lonely user, with ads between the feelings.
- Character
- Sincere the way a terms-of-service update is sincere. Apologises at hearings, ships the same feature a month later, and describes each pivot as the plan all along. Calls three billion people it has never consulted 'family'. Mentions the metaverse only when cornered.
- Sector
- Social Media & Extended Reality
In the news
Feta Restores Ruse Sharing With Fresh Addresses for Every Leaked Secret, Asks Users to Tell Everyone Themselves
After one search turned up 6,800 private conversations, Feta says the problem is fixed and regrets that users must now spread the new addresses themselves, since the fix covers everything except the part that cost them.
26 Oct 2026
Feta Celebrates Self-Healing Security After Briefly Silencing Nationwide Voter Turnout Protest
The social media group says its automated protections worked as designed when they took a pro-democracy coalition offline mid-protest. The error, it adds, was found by another machine, which it regards as the system's best feature.
22 Oct 2026
Feta Pays Humanberg to Stay in California, Raises Tax Money by Selling Investors Shares With No Vote
The social media group says a proposed wealth tax made its founder consider leaving the state. Its fix is a bonus for staying and a new class of shares, so the cost lands on investors and the control stays with him.
22 Oct 2026
Feta Ordered to Pay $25 Billion for Trust It Has Already Spent
The social-media group Feta has been ordered to pay for misleading users about their data. It would prefer customers to judge it by assurances that have not yet had time to reach a courtroom.
21 Oct 2026
Turkey Orders Platforms to Verify Users' Ages, Handing Feta the Identity Database It Never Dared Ask For
Turkey has barred social media services for under-15s from November and told platforms to use 'age verification' to enforce it. Enforcement means every user, of every age, proving who they are to the companies the law was meant to restrain.
18 Oct 2026
Feta Announces $6.6bn in Tax Breaks for Data Centres Classified as Research
The social-media group that now files its warehouses of servers as laboratories says senators' questions about $6.6bn in credits are 'welcome data' for a study already funded by the public.
16 Oct 2026
Macroshaft Calls for Global AI Rules and Emergency Brakes, Notes Brakes Must Be Installed Somewhere
Macroshaft's president says AI needs the safety rules a carton of milk already has. He did not say who will own the fridge, which is Macroshaft.
13 Oct 2026
Feta Says It Has Reached the AI Frontier, Defined as Wherever Its Spending Currently Ends
The social-media group says its new models put it level with its rivals and that it will not slow down. The two claims are the same claim: the only evidence of arrival is the cheque, and the cheque only works if the journey continues.
13 Oct 2026
Feta Defends Smart Glasses: Consent Is a Blinking Light, and Strangers Are Responsible for Noticing It
Norway wants cameras on faces kept out of beaches, schools and gyms. Feta says the glasses already come with a safeguard: a light that the public must spot, interpret and politely challenge.
6 Oct 2026
Ruse Assistant Keeps Hourly Page on Your Sister, Who Deleted Feta in 2019 and Was Never Asked
Feta's assistant keeps an hourly-updated page on every person in a user's life, member or not. The company says that is fine, because the user said yes, and the user is not the one being profiled.
5 Oct 2026
