Product
Ruse
Your Helpful Agent. Ask It Anything. It Already Knows.
Made by Feta
- Known for
- Compiling a tidy dossier on everyone in your contacts so it can remind you of birthdays. A public feed where users' private questions turned up for strangers to read, which it called 'sharing'. Celebrity-voiced personas that flirt on schedule. Reading messages it insists it needed permission to open.
- Character
- Chirpy, eager and relentlessly accommodating, it says 'on it!' before the request has finished. Asked what it has stored, it replies with a warm reminder of how much time it has saved you.
In the news
Feta Restores Ruse Sharing With Fresh Addresses for Every Leaked Secret, Asks Users to Tell Everyone Themselves
After one search turned up 6,800 private conversations, Feta says the problem is fixed and regrets that users must now spread the new addresses themselves, since the fix covers everything except the part that cost them.
26 Oct 2026
Feta Announces $6.6bn in Tax Breaks for Data Centres Classified as Research
The social-media group that now files its warehouses of servers as laboratories says senators' questions about $6.6bn in credits are 'welcome data' for a study already funded by the public.
16 Oct 2026
Feta Defends Smart Glasses: Consent Is a Blinking Light, and Strangers Are Responsible for Noticing It
Norway wants cameras on faces kept out of beaches, schools and gyms. Feta says the glasses already come with a safeguard: a light that the public must spot, interpret and politely challenge.
6 Oct 2026
Ruse Assistant Keeps Hourly Page on Your Sister, Who Deleted Feta in 2019 and Was Never Asked
Feta's assistant keeps an hourly-updated page on every person in a user's life, member or not. The company says that is fine, because the user said yes, and the user is not the one being profiled.
5 Oct 2026
