Company
SoftBunk
Vision Is a Funding Round Away
- Known for
- Raising a giant fund to back the future, then a second when the future needed more. Valuing a desk-rental start-up like a tech platform until the leases arrived. Pledging half a trillion for AI data centres at the White House before choosing the sites. A founder's 300-year plan, revised quarterly.
- Character
- Sweeping, sentimental and endlessly confident, it speaks in thirty-year timelines and treats arithmetic as a lack of imagination. Describes every new commitment as 'the largest in history' and every write-down as 'a seed of future vision'.
In the news
Opinion: The Market Has Put AI on Sale, and I Intend to Pay With the Shares That Just Got Marked Down
SoftBunk, the investment group whose balance sheet is mostly a loop with a lobby, writes that six days of falling chip shares are a discount event. The collateral just got cheaper, so it plans to buy more.
15 Oct 2026
First Independent Audit of White House AI Safety Pledge Finds Country Misspelled, Everything Else 'Operating as Intended'
The signatories promised robust controls, monitoring and an independent evaluator of their own choosing. The only evaluation so far was unpaid, uninvited and limited to the signature line.
5 Oct 2026
